Whether you’re company is selling a minority or majority share, or if you’re selling the complete business, your CFO needs to understand your objective and design a strategy that will be the most effective. A CFO should be looking at your company as if they are a part of your targeted investor group to identify issues that may prevent a sale and design a strategy to overcome these issues. All decisions surrounding pricing, legal issues, staffing, and financing all should be made with the final objective of a sale in mind.
If your CFO does not have experience with selling a company then it would be best to hire a CFO to work with your current staff during the Pre Sale process. An experienced CFO will be able to guide your staff and supplement their existing knowledge in order to create the best strategy for completing the sale. This will reduce stress on your existing staff and ensure a more successful transaction in the end.